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Why You Should Care About Reviews?

I’m driving home from work following a huge dump truck with rocks flying everywhere. I am trying desperately to dodge the inevitable cracked windshield but just as my turn signal clicks, whamo, big-old-rock smacks my windshield sending a splinter across my view. What luck!

Hit the house, grab my ipad, Google ”Windshield Repair Denver” and the following come up:

First one looks good so I decide to dig a little deeper. I click on their website and find:

• Mobile Service that is free
• Warranty service
• Takes insurance
• Handles all paperwork

So, I decided to dig deeper and find out what are people saying about them:

Auto Glass Guys it is which is really too bad for all those other glass companies. They already conquered the hard part; they show up on the first page of Google. Too bad they have not spent any time on a review strategy. I didn’t even check them out; like 70% of all consumers, I am swayed by reviews even if I don’t know the person who wrote them. Who wouldn’t wish to go with a business others are raving about?

So, what can you do as a business owner to gain those great reviews?

1. Make it Easy:
Create a link to your review sites, like Google Places from your website so that your customers can find your Google Places page easily.

2. Ask for it! You will be amazed how many consumers will write a good review for your business if you just ask for it.

3. Hire a Reputation Management Service:
If you don’t have the time to drive your customers to write reviews, hire a professional like LocalizeIt Online.

Bottom line, reviews help your rank and they do sway your customers’ choices.